What Users Need When They Return to an Unfinished Task
The returning user is one of the most common behaviours in any digital service and one of the least designed for. Here is what a user needs when they come back, and why a save…
What to Measure in UX Beyond Completion Rate
Completion rate tells you whether users got through. It doesn’t tell you whether they understood, felt confident, or trusted the service. Here are the UX metrics that can capture what completion rate misses.
How to Design Recovery Paths in Digital Services
Recovery paths in digital services are often undertreated as edge cases. Here’s how to design correction, return, and error recovery so they work as well as the main journey.
What Users Assume When You Don’t Explain System Behaviour
When digital services don’t explain what just happened, users fill the gap themselves and they usually assume the worst. Here’s how to make invisible system behaviour legible.