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Designing Behavioural Journeys

Most user journey artefacts show a sequence of screens. What they do not show is the structure underneath that is made up of the distinct states a user moves through; where commitment escalates, and what happens when real users bring real behaviour to a service designed for an idealised version of them.

Designing Behavioural Journeys is a short, practical course covering the full arc of behavioural journey design — from the conceptual shift that makes it possible, to the method that makes it repeatable.

5 modules.
13 lessons.
5 framework reference cards you can apply to any journey, immediately.