When to Add Friction to a User Journey (And When to Remove It)
A practical guide to deciding when friction in a user journey is protective and when it’s obstructive, with a decision framework for UX designers and product teams.
Why UX Metrics Can Distort the Journeys They’re Meant to Improve
When a UX metric becomes the goal, the journey bends around it. Learn why completion rate, click count, and time-on-task can quietly degrade the experiences they’re meant to measure.
Designing for Hesitation in UX: When Pausing Is the Right Response
Hesitation in a digital service isn’t always a failure. Learn how to distinguish hesitation that signals uncertainty from hesitation that reflects appropriate user reflection, and how to design for both.
Why UX Edge Cases Are Often the Main Journey
Edge cases in UX aren’t unusual outliers, they reflect normal human behaviour. Learn why designing only for the happy path produces services that fail under real-world use.
Intentional vs Unintentional Friction in UX Design
Not all friction is a design failure. Learn the critical difference between intentional and unintentional friction in UX, and why removing the wrong kind damages user trust.
Why Clarity Matters More Than Speed in UX Design
Faster journeys don’t always mean better experiences. Learn why it is clarity and not speed that builds user confidence, reduces abandonment, and creates services people trust.
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