Hesitation as a Behavioural State Transition (Not a Friction Problem)
Hesitation in UX isn’t always a friction signal. Often it marks a shift in commitment and risk — a behavioural state transition. Here’s how to design for it structurally.
Why User Journeys Are Systems of States, Not Linear Flows
Thinking of user journeys as flows misses the structural reality of how services behave. Learn why state-based thinking produces more resilient, trustworthy digital services.