Why User Journeys Are Systems of States, Not Linear Flows
Thinking of user journeys as flows misses the structural reality of how services behave. Learn why state-based thinking produces more resilient, trustworthy digital services.
How to Design Recovery Paths in Digital Services
Recovery paths in digital services are often undertreated as edge cases. Here’s how to design correction, return, and error recovery so they work as well as the main journey.
Why Static Design Tools Cannot Model User Behaviour
Figma and flow diagrams are excellent for screens. But user behaviour happens between screens; in the transitions, the hesitations, the returns. Here’s what static tools miss and why it matters.
Why UX Edge Cases Are Often the Main Journey
Edge cases in UX aren’t unusual outliers, they reflect normal human behaviour. Learn why designing only for the happy path produces services that fail under real-world use.